Così come in ogni social network, su Google Plus ci sono tantissimi utenti e tantissime pagine fantasma, ovvero attività commerciali che non pubblicano nulla da molto tempo. Esse fanno bene alle statistiche ma senza dubbio, non essendo attive, contribuiscono a “sprecare” risorse nei server. Per questo motivo, Google Plus si appresta a fare piazza pulita di tutte quelle pagine iscritte al social network ma che non sono più attive da 14 mesi:
In the past few months, you may have seen some changes in the look of Google Plus pages that have been associated with Google My Business (GMB) accounts. These changes, including how we treat business pages without owners, are part of Google’s ongoing effort to simplify people’s experience with our tools. We are constantly working to provide only valuable and rich content to our users. On July 28th, Google will begin shutting down those GMB–associated Google+ pages that have not been associated with user accounts and are also not verified. You may find that some of your Business View tours also sit on such pages, but note that after this removal of unverified Google+ pages, the Business View tours will still remain available on Google Maps and Google Search.
Per rimediare a ciò, sarà sufficiente verificare la propria identità e la propria attività commerciale tramite la procedura guidata di Google Plus.